Tuesday, March 10, 2009


An ultra-simple direct to all one needs to know nearly brands and branding Subdivided into understandably settled sections, with case-study examples and 'take away' questions for anyone considering their own branding programme. Broad spectrum of brands and branding programmes smothered: examples include Apple in the US, Mitsubishi in Archipelago, Repsol in Spain, Engineer in Frg and Lloyd's in the UK.
• Features over 100 illustrations display logos, advertisements and additional hard-hitting requirements of joint dealings.Virtual version for anyone in advertising, marketing or activity, and anyone scope up a company of their own.

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